Friday, April 17, 2009

2007 BMW Concept CS

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Introducing the BMW Concept CS, Germany’s leading manufacturer of premium automobiles is presenting the vision of a unique four-door car which combines the exclusivity of a genuine luxury Gran Turismo with the fascinating thrill of a high-performance sports car. This unique combination never seen before offers the perspective to enjoy sheer driving pleasure in a dimension quite unprecedented in the world of motoring.

Indeed, the BMW Concept CS is a new definition of design culture. Concentrating on powerful, expressive design, materials of the highest quality, and quality of finish in perfection, this unique new model offers a completely new understanding of premium quality.

2007 BMW Concept CS

In presenting this new Concept Car, BMW is not only entering a brand-new segment of the market never occupied before, but is also setting the milestone with a brand-new type of car. The four-door luxury Gran Turismo enters a new dimension of motoring in new style and with new features.

A new experience of dynamics and the ambience around us, exemplary quality in design and finish, extreme precision in the dimensions of the car, and concentrated luxury within the interior – these are the features that characterize the BMW Concept CS.

The sum total of such qualities in the BMW Concept CS can be created only on a sound foundation of firmly defined values: innovative power, sporting performance, aesthetic design, an open frame of mind, and full awareness of quality. Precisely these are the values BMW has been applying consistently for decades in the development of particularly outstanding saloons and fascinating, truly dynamic sports cars. And now these values are concentrated even more than before in an unprecedented manner in the BMW Concept CS.

Measuring 200.8 inches in length, the BMW Concept CS is dominated by dynamically flowing lines. From the BMW kidney grille standing out powerfully to the front, the eyes of the beholder move back along the low-slung and sleek engine compartment lid, subsequently meandering along the side-line and roof-line all the way to the deliberately short rear-end with its clear-cut air flow spoiler.

2007 BMW Concept CS

The dynamically stretched silhouette of the car proudly boasts a wide range of features typical of the character of a particularly sporting, avantgarde automobile. All of these features clearly bear testimony to excellent aerodynamics as well as a low centre of gravity helping to promote superior agility on the road. And at the same time the carefully modeled transitions between the body sections are a clear symbol of the car’s nimble character and performance, despite its size.

The interior of the BMW Concept CS also offers dynamism of a completely new standard borne out by the combination of exclusive elegance and sophisticated refinement. In designing the interior, the innovative technique of layering the individual surfaces and components provides an unprecedented combination of function and stylish reduction to the essential.

2007 BMW Concept CS

The appropriate use of joints and seams, together with layered surfaces, creates new options in the arrangement of functional elements for both ventilation and illumination. And at the same time the layering concept offers new possibilities to clearly express the class and value of the materials used as well as the precise design of the car’s interior through contrasting colors and the structure of different materials.

Featuring height-adjustable collar elements directly integrated in the seats, the four full-sized sports seats meet all the needs of personalized entertainment and communication, thus raising the experience of quality within the interior to an unprecedented standard. More than ever before, this highlights the sheer value of the materials used, the love for all details, and quality of finish now enhanced to perfection.

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